S.E.N.D. In The Clowns started as a collection of diary entries. A cathartic way for mother, Suzy Rowland, to cope with the injustice she felt.  But Suzy, the writer’s, aim isn’t just to tell a personal story, she wrote the books to help parents like herself, untangle red tape, and feel empowered as they try to understand a system that struggles to educate children who with ‘difference’.